This short post and slide presentation hits the mark in a number of ways, outlining a framework for building social media that addresses the issue of context collapse. According to Richard Reisman, what is required are three major elements (paraphrased): individual choice and agency over how we each use online media, creates speaker/listener context; a social mediation ecosystem that mediates context collectively; and reputation and trust to evaluate speaker/mediator context both individually and collectively. These, he argues, are best provided by a form of middleware (something, I might add, silo and proprietary social media systems make impossible).
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