Dispatches from the media apocalypse
Ben Werdmuller,
Werd I/O,
Jul 22, 2024
A long, detailed, and fascinating post from Ben Werdmuller on the future of online news. "There are two pivotal facts for every newsroom," he writes. "Their work must reach an audience, and someone must pay for it. The first is a prerequisite of the second: if nobody discovers the journalism, nobody will pay for it. So, reaching and growing an audience is crucial." The same is true for educational institutions, which lag news media by about 10-20 years. And what's crucial in the current environment is that the lock-down of social media and the sceptre of the 'dead internet' have made reaching an audience almost impossible.
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