Taken as a whole, the content that is used to create AI is pretty valuable. But no individual bit of content matters that much. Mark Zuckerberg says, "If they demanded that we don't use their content, then we just wouldn't use their content." It does suggest, though, that there is an onus on those companies that profit from the creation and use of AI have an obligation to pay back into society the value they have extracted from it, if not one by one, the collectively.
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