Change Your Mind?
Dave Pollard,
How to Save the World,
Aug 26, 2004
Dave Pollard looks at the implications of a site called Change This. The idea of Change This is to produce glossy PDF 'manifestos' which are supposed to be passed, meme-link, but without comment (how can you comment on a PDF?), through the web. The manifesto, argues Pollard, is exactly the wrong way to go about changing minds. "On any important issue it will not change anyone's mind. People make up their own minds by reading sources they trust. They don't want to change their minds." Some good discussion follows the article, including a longish post by me.
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