Ads Making Overtures in RSS
Susan Kuchinskas,
InternetNews.Com,
Nov 23, 2004
Some discussion of recent moves by companies like Overture, the search advertising division of Yahoo, which is working with Feedburner, to insert ads into RSS feeds. There are only a few places ads could be inserted into feeds; these services insert them at the source as they offer to create RSS feeds for you. More. More. The only other place, really, is in the RSS reader - and with 640 different readers available, that's not really a reliable placement. With RSS ads, though, the difficulty is that if the ads are intrusive, the reader will simply discontinue the feed. The more long-term danger is that if ad placements become revenue sources, then copyright will be used to discourage the aggregation of feeds, since this would usually results in the ads being removed. And if aggregation is discouraged, many of the benefits of RSS are lost. Meanwhile, RSS ad strippers have already begun to appear on the scene.
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