Self-Serving Social Networks
Peter Merholz,
PeterMe,
Nov 29, 2004
George Siemens spots this item looking at design approaches to social networks. The prevailing theory is that people will share because they want to contribute to the public good. This is true in some cases, but for many others, the use of a social network must satisfy some personal good. The item then reviews a few properties of successful social networks to make the point. There's something to this, though I would have worded it differently: social networks have to serve some useful purpose to the user.
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