Hacking the Phone Platform
Ross Mayfield,
Dec 01, 2004
Some of the impact of last week's Nokia mobile phone hack continue to resopnate. But in a good way. Ross Mayfield quotes Douglas Rushkoff, who quotes Nokia's Marko Ahtisaari: "personalization has an intense value and people are willing to pay for it." Ring tones, for example, which began as another hack. "Mass customization and personalization is so valuable that users as developers take it on themselves. A product splinters into a thousand derivatives... Each is an option, where the option didn't exist before."
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