Content-type: text/html Downes.ca ~ Stephen's Web ~ Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Stephen Downes

Knowledge, Learning, Community
Vin Crosbie summarizes, "Though that title sounds dull, no other work has more influenced my thinking about online. When I came out of UPI, Reuters, and News Corporation in 1994, ICRLFcouldn't understand why shoveling print content into online (as I had done at Murdoch's Delphi and iGuide projects) didn't lead to online publishing success. This paper explained why. It is indeed a description of the conceptual foundations of online media." What this paper captures, that many subsequent works don't, is the idea of 'flow' in electronic communications. The authors: "the hypermedia CME, of which the World Wide Web on the Internet currently stands as the preeminent prototype, offers a working example of a many-to-many communication model where the consumer is an active participant in an interactive exercise of multiple feedback loops and highly synchronous communication."

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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