The Importance of Being Permanent
Simon Waldman,
PressThink,
Jan 10, 2005
Article touting the importance of permanent locations for online content, a dictum not followed by many nespapers and magazines (the focus of the article) but also educational staff and students, who must forge from scratch a new web identity every time they switch instititions. Having faced this myself twice in two years, I obtained my now permanent downes.ca address - but even so, my present employer insists that I use its official URL for web pages and email addresses - an address that it changed a year ago, wiping itself off Google and making my (minimal supply of) business cards obsolete. I think that companies and institutions need to recognize that a URL or email address is a person's identity, not part of a marketing program.
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