Users Confuse Search Results, Ads
Associated Press,
Wired News,
Jan 24, 2005
According to the article (which cites, but doesn't link to, this this Pew report), "Only one in six users of internet search engines can tell the difference between unbiased search results and paid advertisements," even though the paid results are clearly marked as such. People say that reading is a basic skill, and I suppose it is, but until a person has mastered the basics of media literacy (such as distinguishing between advertisements and search results) they cannot be said to have a basic education. But what happens when those who benefit from the gullibility of readers are those who have a major say in education policy? More.
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