I signed up for the Scientific American RSS feed yesterday and found that just about every second feed is an add - I don't know whether these were inserted by the magazine of by the syndicator, NewsIsFree (who really ought to change their name). And every ad was the same, and had nothing to do with the magazine or my interets. This is dumb RSS marketing. For how to do it well, marketers are advised to look at this item from Robin Good. Not that I feel any better about it. But if you're going to annoy me with marketing, you should at least get some return from it.
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