Audio interview with Martin Nisenholtz, SVP-Digital Operations for the New York Times, about the newspaper's acquisition of About.com. "About.com had in 2004 significant revenues and profits. It had great margins, so anybody can start any business at any time but getting it up to the point where it is right now is going to take a lot of time in my opinion... It's a highly complex and very profitable business and it would be time consuming and difficult to replicate it very quickly." All true - but About.com's operating stragety - employing poorly paid 'guides' for each of its content areas - is something that might not survive the acquisition. What if the guides expect real money for their work? What if the Times' regular authors revolt against their new low-paid colleagues? Direct link to the audio.
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