Why Google is Syndication Shy
Steve Rubel,
Micro Persuasion,
Apr 06, 2005
I think there's a germ of truth here: "Feeds may be Google's greatest enemy. If Google did offer feeds that connected users with the information they are looking for from the Web they would miss the opportunity to advertise to them. What will remedy this? Google will incorporate contextual Adwords ads into these kinds of feeds, much like Overture has done. What’s taking so long? Beats me." But the answer is this: if Google can aggregate, anyone can aggregate - and who is going to aggregate advertisements? The very first thing to follow a Google RSS feed will be an ad-free Google RSS feed.
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