Are You a Prosumer?
Scott Kirsner,
Boston Globe,
Jun 14, 2005
The subject has come up in recent weeks (as it always does) about how to pay people to produce content. I argue (as I always do) that you don't need to pay people, that given time and resources, they will do it themselves. This article is about the 'prosumer' - the person who actually invests substantial sums of money (to buy, say, digital cameras or audio recording equipment) in order to create. Prosumers don't create in order to make money - many (probably most) offer their content for free. What they want are the tools - preferably the best tools possible - to help them create, and a place to share their work. This is where future business opportunities in e-learning lie - not in providing content, but in helping the new prosumer create content.
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