The Power Of Us
Robert D. Hof,
Business Week,
Jun 15, 2005
The upshot of this article is that "mass collaboration on the Internet is shaking up business." For example, the collective action undertaken in the development and use of Skype, a free internet telephony application, is spelling the end for long distance telephony (no, not tomorrow, but the end is in sight). Many view this as a threat, but as the author notes, it should be seen as an unparalleled business opportunity. "If companies can open themselves up to contributions from enthusiastic customers and partners, that should help them create products and services faster, with fewer duds." Schools and universities too, I would say.
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