Robin Good taps into the 'prosumer' meme with a good, well-sourced overview of the movement that sees an increasing number of people creating their own newspapers, radio, photography and even video. He writes, "the level of innovation and the speed at which new ideas can be embedded in such amateur-created new products and services can outpace established players." Quite so, as as often observed in these pages, they are also changing the rules, impacting business models, and unleashing a proliferation of welcome creativity into the ether. Don't miss the link at the end of the article to a longish (PDF) report by by Charles Leadbeater and Paul Miller that makes it clear that this is not merely an internet phenomenon; 'pro-ams', as they call them, are sweeping through all sectors of society.
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