Michele Givens, a general manager at Education Week magazine, explains the organization's decision to begin charging subscription fees. Some bits don't ring true - like this: "We definitely took a hit on page views when we introduced registration on edweek.org, although they mostly recovered." While still recovering from the loss registrations caused (note the use of the future tense, as in "the normal decline in page views will be mitigated") it seems the magazine is prepared to take a further hit. "We’re poised to take the next big step, the introduction of our paid content model." Yes, and there's now a wide-open niche for free content in the same space.
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