What's interesting is the model: "it's a hybrid of the paid and volunteer models. 'You have an operational command structure that's based on full-time staff. The pro journalists and editors provide the supervision on how the story moves forward. The crowd does the heavy lifting on a lot of the combing, sifting, searching, checking. You let the crowd do what the crowd is good at.'" But if you're going to pay journalists you have to raise money, and the crowdfunding campaign isn't going to be sufficient over the long term. See also: the Guardian, Russia Today, Engadget, BBC, Trusted Reviews, Product Hunt, TechCrunch.
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