Data from Jim Farmer's recent study on the cost of selling an LMS is corroborated with an observation, cited here, from Mark Carden in relation to library systems software. "I have long said that it costs the major ILS/LMS vendors an average of about US$50,000 per bid, which means that for a typical mid-sized university deal, five competing bidders will spend US$250,000 between them: and only one will win, so again that is US$250,000 per deal."
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