Marketing E-Learning for Success
Lucy Baney,
Access Technologies Group,
Apr 24, 2002
Set of slides (in PDF format, which I still think is a really silly way to distribute slides) covering the essentials of marketing e-learning. This is an introductory presentation only but it contains some good advice. The key to marketing e-learning, asserts the presentation, is to stress how e-learning can be personalized. This addresses the needs of people contemplating e-learning, the people who want "just-in-time" and "just-for-me" learning, people who may be considered to be "free agent learners". You will have to fill out a form (which insists that you provide a U.S. state, a needless irritant for non-U.S. residents such as myself) and I recommend you download the PDF file (use right-click) rather than reading it online - it's big and it's slow. A shorter summary is available.
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