10 News Media Content Trends to Watch in 2010
Vadim Lavrusik,
Mashable,
Dec 24, 2009
If I were to want to monetize news content, I would charge for breaking news, not archives. If you've invested in a news organization, what you can do that nobody else can do is cover a story as it breaks. That, it seems to me, is the premium news organizations can make money from. Much the way stock quote services offer free listings only on a delayed basis. Everything you post - and allow free access to - after it's (say) a half hour old is advertising for the premium service. I don't know why news media haven't monetized in this way - it would be minimally disruptive, would be very reader-friendly, and would allow them to earn revenues from those willing to pay for the premium service. (This idea occurs to me after reading dozens and dozens of these 'top story' and 'predictions' lists, none of which even hint at the breaking-news premium model. Remember - you heard it here first (it will actually be "invented" by an A-lister somewhere in the U.S. in mid-2010).
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