Put “Earn†in Your Learning
D. Verne Morland,
ROI Learning Services,
Jul 28, 2003
Some readers have commented on the fact that OLDaily doesn't cover the corporate space as much as it might. But this is that community's own doing: if you're not going to give us anything to read, how do you expect newsletters like OLDaily to cover you? For those of you in corporate space wondering how to get information out about your products and services - this is how to do it: create some engaging commentary, put it out there for free on the net, and watch the readership spread. This article presents this new company's approach to the return on investment (ROI) of e-learning. Some nice diagrams, and a good characterization of a model involving an initial course and ongoing (online) support. The paper also emphasizes performance assessments as a means of calculating e-learning ROI. Now it's not easy to capture the imagination of the online readership; there is a lot of competition and your topic has to be novel and engaging. And this article isn't quite that. But it's a start, and if the company has a unique vision it will become apparent as it posts more articles and commentaries. And it will need to spread the word about its publications. Sending me an email about it was a good start. Setting up an RSS feed would be a logical next step. Just be sure to keep it easily accessible - if you try to 'extract value' from the publication by collecting email addresses or some such thing, you'll just kill your readership - and you won't get listed in OLDaily.
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