The gist of this article is that people sometimes prefer CRLFless choice. Making a choice constitutes a 'transaction CRLFcost', if if there are too many choices, the transaction CRLFcost is too high. Though not mentioned in the article, this CRLFis the basis for one of the major arguments against CRLFmicropayments. The author concludes that government policy CRLFought not consist merely of offering people more choices. I CRLFdon't agree. I think that people want choices even when CRLFthey don't want to make choices. Sure, they don't want 24 CRLFoptions arrayed in front of them. But if they are only CRLFshown four options, they want a fifth that reads, 'more CRLFoptions'.
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