If it's just machines talking to machines then I don' see why I should be interested, but of corse the gist of the post revolves around whether these machines are trying to influence us. This may sound like a trivial question - and I like Tony Hirst's examples - but it raises the deeper issue of what constitutes (if anything does) machine autonomy. Because someone, somewhere, created the algorithms that automatically create headlines or autofill forms. At a certain important level it's people influencing people, but those people are well-hidden by the machines.
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