This is marketing content (a.k.a. a 'guest column') on WNP, and normally I would simply ignore it, but it's useful because it introduces the notion of a consent management platform (CMP). According to the article, "a CMP is a software solution that is used by publishers to request, receive, and store users' consent with regards to how they allow their data to be used; to present a list of preferred vendors and partners alongside the reasons they're collecting user information; and to allow the user to update and make changes to their consent preferences at any time." Of course, what we really need is an enforceable client side consent management platform (CSCMP) so we can answer such questions once and not every time the publisher wants to make another attempt to get your permission (the lineup to pay me royalties for the idea starts to the right).
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