Laden with snide remarks and innuendos, this article suggests that advocates of open access are promoting a simplistic solution with no regard to the long term consequences. The long term result of open access journals, argues the author, will be an increase, not a decrease, in the cost of scholarly publication. This is because open access shifts spending decisions from librarians to authors. "Authors, on the other hand, are acting out of personal impulse. No holds are barred. First they will pay for domain names and blogging software, then for metatagging tools, then for linking networks, then for annotation capability, and so on, ad infinitum. As the number of services rises, the expenditures per publication will rise. The total cost of research publications will grow enormously, driven by the author side of the equation."
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