According to this report, "web publisher BuzzFeed, led by Jonah Peretti, is creating its own social network in order to counter the negative impacts of the current leading social apps, which are largely caused by AI-based algorithms that optimize for engagement above all else." It follows a 3,000 word manifesto from Peretti against the proliferation of Stakes/Novelty/Anger/Retention/Fear (SNARF) content on traditional social media. "We are creating a new social media platform built specifically to spread joy and enable playful creative expression. This social media platform will use AI to give users agency instead of stealing their agency."
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