Balancing Personalization
Ross Mayfield,
Feb 21, 2005
This argument is as old as the hills: "customized personalization-- smart, self-adjusting, filtered system--limits discovery." The idea is that if you get only the content you want, you will never get anything new. The author and several of the links he cites eventually wind their way to the response: social networking allows discovery via relationship, not content, hence allowing novel information through the filters.
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